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THE TOM SWOOPE PLAYBOOKS / events

A good event needs more than a good flyer.

Build the ticket offer, promotion calendar, show economics, and guest experience before empty seats become an expensive surprise.

27 pages. Practical examples. Fillable working tools.

Fill the Room coverDIGITAL PDF / 27 PAGES
TWO FREE PDF BONUSES WITH YOUR PURCHASEBusiness Credit Directory + Small Business Grants Directory / $0 extraSee what is included ↗
01 / PROOF

See the work.
Before you buy it.

27 pages. 26 fillable fields. Worked examples and source links you can inspect.

Start with the actual guide. Read the sample, check the approach, and decide whether it solves the problem you came here for.

OPEN THE TWO-PAGE SAMPLE ↗
THE PRODUCT / Fill the Room

    These are included tools and topics. Individual results depend on your situation and execution.

    02 / PROMISE

    A good event needs more than a good flyer.

    This is the work behind getting people into a room and giving them a reason to come back. Plan the event concept, capacity, ticket economics, partner roles, promotion, operations, and follow-up. Concrete examples and working forms help you spot the gap before show day.

    HERE'S HOW THE GUIDE HELPS ↓
    03 / PROPERTIES

    Five reasons this belongs
    in your next move.

    04 / POSITION

    Is this your next step?

    Start here if...

    You are producing an event and want the business plan to be as strong as the show idea.

    You want a focused playbook you can work through at your own pace, with tools to organize your next decision.

    When a call makes sense.

    The guide gives you a structured starting point. If your situation needs a deeper conversation, use the booking link inside the PDF. A call is optional and priced separately.

    EXPLORE A CONVERSATION WITH TOM ↗
    TRY THE NUMBERS

    A useful guide
    changes a decision.

    The calculator uses your inputs and simplified assumptions. It is not a guarantee, product quote, or individualized recommendation.

    WORK THROUGH YOUR SITUATION WITH TOM ↗

    BEFORE YOU BUY

    Clear expectations.

    What do I receive?

    A digital PDF with the practical content and working tools described above. It includes source and booking links. A sample is available before purchase.

    Do I need to book a call?

    No. The guide stands on its own. A conversation with Tom is an optional next step if you want to work through your situation. Business sessions require a deposit; insurance calls do not.

    Can I add the companion guide?

    Yes. Checkout offers one related guide at a discounted $8 companion price. It is optional and the total is shown before payment.

    What results are guaranteed?

    The content and tools described are included. Funding approvals, credit-score changes, sales, insurance outcomes, and investment returns are not guaranteed. Use actual terms and qualified advice for individual decisions.

    05 / PACKAGE

    One focused playbook.
    A clear next move.

    Fill the Room / $27

    27-page digital PDF, 26 fillable fields, practical examples, source links, and booking links.

    Optional companion: Stop Boosting. Start Selling. for $8
    Standalone price: $27. Choose it at checkout; it is never added automatically.

    One-time purchase. Your total is shown before payment. Downloads unlock after payment is confirmed.

    01 / SPECIAL OFFER02 / YOUR DETAILS03 / SECURE PAYMENT
    YOUR GUIDE: Fill the Room / $27

    Already included free: Business Credit Directory + Small Business Grants Directory. The offer below is a separate, optional companion guide.

    Give your next move
    the full picture.

    You chose Fill the Room. Before you check out, add the related playbook that helps you work through the next decision.

    Stop Boosting. Start Selling. book cover
    YOUR NEXT CHAPTER

    Stop Boosting. Start Selling.

    Stop paying for attention that goes nowhere. Learn the setup, creative, numbers, and follow-up behind Facebook, Instagram, and TikTok campaigns - with plain-language lessons and working tools.

      Standalone $27Add it for $8

      Available with this guide purchase. Standalone purchases use the regular price.

      Your selection updates the total on the next step. No charge until secure checkout.